With quality products that deliver impressive results, and a group of “A” list celebrity endorsers, the makers of AcnePro1 intend to upend Proactiv.
La Jolla, CA – May 30, 2018 – AcnePro1 announces its plans to become the world leader in acne treatment products. They have now positioned themselves to do just that by using the same blueprint for success that the leading acne brand Proactiv has used. How so? With teen idol celebrity star power product endorsements. Whether it be teen idols, TV celebrities, Internet Influencers, or YouTube sensations one thing hasn’t changed in marketing. The right celebrity attached to the right product can blow up a brand in the marketplace almost overnight.
So here’s the gist. The advances in mobile purchasing has changed the way companies reach customers and how they respond and participate in the sales funnel. It’s true that Internet influencer marketers reach their followers with what seems like endless social media outlets. Products are no longer showcased on thirty-minute infomercials. Instead, two-minute or less sound bites that are tweeted to millions of followers. Customers are instantly redirected to the product website or an order page “BUY NOW” button.
But, regardless of this new sales tact, it cannot be ignored that Fields and Rodan’s Proactiv acne treatment has had phenomenal success since it’s licensing to Guthy Renker in 1995. Now one of Guthy-Renker’s most successful products, Proactiv brought in a reported $1 billion in sales in 2015. This made the product responsible for approximately half of the marketing and distribution company’s sales. This is all in thanks to celebrity endorsements from the likes of Julianne Hough and Adam Levine.
In March 2016, Guthy-Renker entered into a joint venture with Swiss-based company, Nestle’ Skin. For Nestle’, Proactiv is one of hundreds of skin care brands that the conglomerate owns. The question is, how well will Nestle’s Skin Care, who is use to standard retail shelf products, figure out this unique direct to consumer approach?
The makers of AcnePro1 say they’ve picked a perfect time to bring what they call the newest approach to acne treatment to the marketplace. The line introduces HydroSilver Skin Cream featuring 20 ppm NanoSilver particles as a solution to the irritation and dryness that is usually associated with acne treatments.
“Product is king,” says Packy McFarland of RealtoReel Productions and one of the AcnePro1 consultants. Packy is a 30-year infomercial veteran who started out working in direct response commercials with Ron Popeil. He said, “It all starts with a superior product which AcnePro1 clearly is. When you add in a really big “Green Leaf” teen market that Proactiv has exploited for years. With the right celebrity attached to the brand, AcnePro1 could become the next Proactiv.”
Jay Scoratow, the president of AcnePro1 said, “For AcnePro1 producing the very best acne system available anywhere is the only thing we are focused on. We’re not interested in having dozens of products for every skin condition known to man. We are focused on developing the most effective products and ingredients available that are specific to the treatment of acne and pimples.”
AcnePro1 formulations come from several different skin care labs and have proven safe and effective for years worldwide. The product is noted as the only acne brand that utilizes the benefits of Nano-Silver particles in their HydroSliver Skin Cream.
Scoratow adds, “Our mission is to provide kids who have breakouts or acne prone skin with the very best skin care treatment products available, without a doctors prescription, at a price that’s affordable for everyone and anyone. Our success is measured by how much our customers love our products. AcnePro1 is a combination of the best of the best products, and the results are undeniable.”
The AcnePro1 team has spent over four-years testing and retesting the most effective cleansers, acne treatment products, and ingredients that promote natural healing to create the most advanced system available.
AcnePro1 combines specific acne treatment products proven effective with proprietary formulas that have never before been made available to the general public at retail. They researched new advances in certain silver technologies that have expanded the beneficial natural healing properties of colloidal silver by tens of thousands. AcnePro1 is combining several different companies proprietary products to create one super product, a system of what they call the very best Acne Wash Cleanser, Repair Treatment Mist, and HydroSilver Healing Cream.
To be sure, only AcnePro1 has Nano-Silver particles – the next generation of silver products – in their HydroSilver Skin Cream. It works to sooth irritations, protect the skin, promote natural healing, and is skin-probiotic friendly. Hyaluronic Acid is said to be a must in any exceptional skin care lotion, along with Coconut Oil, Vitamin E Oil. It’s specifically formulated with the multiple moisturizing benefits in a fast absorbing, non greasy, ph balanced, moisturizer, to soothe, soften, and protect the skin.
The AcnePro1 system starts with Step 1. It’s an FDA approved 2.5% benzoyl peroxide Acne Wash Cleanser that’s been proven effective by dermatologists and estheticians worldwide for over 30 years.
Step 2 – The Acne Repair Treatment Mist and mantle balancing toner will wake up skin with a tingling sensation that says it’s working. This product has been widely used in skin care clinics and spas throughout the US and Europe to repair and revise acne prone skin utilizing salicylic acid and a variety of oil control nutrients.
Step 3 – Noted as the new standard in Nano-Silver Technology, AcnePro1’s HydroSilver Skin Cream is the feature product. It’s exclusive to AcnePro1 and is a powerful combination of 20 ppm NanoSilver, Coconut Oil, Vitamin E Oil, and Hyaluronic Acid. It’s an all-purpose skin cream that utilizes the anti-microbial benefits of Silver to help rejuvenate and promote natural healing for the ultimate relief in skin and body care. The natural healing properties are meant to alleviate the irritations and dryness usually associated with acne treatment products. These benefits can last for up to 6 to 8 hours which is a major breakthrough for skin protection.
AcnePro! also has three extra care products. While the three-step system will help clean, balance, and clear all skin types. The company says that sometimes extra aggressive skin conditions may require an extra aggressive treatment process. Thus, the company has added a pre-pimple Thermal Gel for deep pore relief. It has BP-5 a 5% BP extra strength lotion for problem areas, and BP-10 Spot Treatment for the blemish that needs immediate attention.
Thermal Gel Spot for night treatment is a preventative treatment. Users just apply a small dab of the product directly to “underground” pimples before they fully develop. It’s for use at night as it causes redness during the process and will cause redness and heat upon application. It’s to be used as a spot treatment only.
The AP-5 Target Treatment is for light to moderate acne. Users apply it as a spot treatment directly onto individual blemishes or areas immediately after Step 1 cleansing. Then they can use Step 2 treatment mist and apply HydroSilver Skin Cream to entire affected area. Users are advised to use the HydroSilver Skin Cream to alleviate the drying affects of the spot treatment. This product contains 5% BP and direct contact with the sun after using this product should be avoided.
The AP-10 Spot Treatment can be applied as a spot treatment directly onto individual blemishes immediately after Step 1 cleansing. Users should apply a small amount directly on the blemish. Once it has soaked in they should remember to use the HydroSilver Skin Cream to alleviate the drying affects of the spot treatment. This product contains 10% BP which is noted as a strong ingredient that helps kill acne bacteria on contact. Users should avoid direct contact with the sun after using this product. To be used with caution, it is known to work fast as it is a full-strength treatment product for spot treatment only.
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About Impact Product Development:
Impact Product Development, the developer of AcnePro1, is based in La Jolla, California since 1996. The company’s flagship product AcnePro1 is a 3-step acne treatment system that effectively treats the affected areas, helps hydrate and rejuvenate the skin, but more importantly, it helps promote natural healing.
415 Retaheim Way La Jolla, CA 92037